If you are thinking of using the Facebook advertising boost - Don't Do IT! In this video I'll show you WHY we almost NEVER use the boost in Facebook Advertising.
https://www.youtube.com/watch?v=QL68Y0KuHgc
It's a common mistake that we see advertisers making all the time with Facebook -- that is using the Facebook Advertising Boost Post Button to blast their ads out to users. But that's a WHOPPIN' no, no!
I'm bringing this up because you're actually doing your business a disservice by using this button for most advertising campaigns. Yes, there are a few (specific) circumstances in which it makes sense, but they're rare. I'll get to those in a minute, but first I want to talk about why you SHOULDN'T be using Boost Post in 99% of Facebook advertising scenarios.
The reason why I strongly recommend against Boost is because the advertising, targeting and bidding options are FAR TOO LIMITED. When you create an audience with Boost Post, you can only target by country, state, city, age, gender and 4 to 10 interests.
That might seem OK. But why limit yourself to a handful of targeting options when you have literally hundreds of options at the click of your mouse inside Facebook's Power Editor?
http://www.billygeneismarketing.com
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